Case Studies

Stoltenberg Farm – Documentary & Branding Case Study

Overview

Stoltenberg Farm is a short-form documentary about a middle-aged couple inheriting their fifth-generation family farm. Their story explores the shift from conventional farming to regenerative practices while highlighting themes of legacy, hope, and faith.

Goals

• Share the personal story behind the farm’s transition

• Educate audiences about regenerative farming

• Build a brand identity rooted in heritage and values

• Evoke emotion and connection through storytelling

Approach

• Documentary-Style Narrative: The husband leads the story with reflections on history, challenges, and vision.

• Interview Themes: Family history, childhood memories, motivations, regenerative methods, challenges, audience, branding, and legacy.

• Visual Style: Warm color grading, country-style subtitle typeface, and hopeful background music create a nostalgic yet forward-looking mood.

Brand Identity

The film introduces the Stoltenberg Farm logo, designed as a symbol of legacy and values:

• Green fields & sunny skies – growth and abundance

• Cattle – tradition and livelihood

• Roman numeral V – fifth generation

• Belt buckle shape – strength and heritage

• “S” doves with olive branches – Christian foundation and peace

Outcome

The video bridges education and emotion, positioning Stoltenberg Farm as more than a business—it's a legacy in motion. The story strengthens the farm’s brand, builds community trust, and inspires viewers to see regenerative farming as both hopeful and necessary.