Overview

This was a personal project and was not affiliated with Poseidon. The project highlights Poseidon Gold, a Spanish cologne inspired by the mythological god of the sea. To capture its essence, the shoot took place on the beaches of a volcanic Spanish island, using the natural landscape to reflect strength, mystery, and elegance.

Goals

• Create thematic imagery that reflects the Poseidon/ocean god identity

• Use the environment (volcanic sand, waves, rocks) as storytelling elements

• Balance mood and product clarity, ensuring the cologne remains the hero of the frame

• Highlight the luxury feel of Poseidon Gold through light, texture, and detail

Approach

• Location Choice: Shot directly on volcanic beaches with sand flecked in gold—symbolizing both natural beauty and the cologne’s namesake.

• Lighting & Atmosphere: Photographed on both sunny and cloudy days. The cloudy conditions created a darker, more dramatic tone that paired naturally with the Poseidon theme, while still allowing the gold details to shine through.

• Composition: Incorporated coral rocks, shoreline textures, and moving waves to build a sense of mythology and untamed nature.

• Post Production: Enhanced the gold flecks in the sand and balanced the darker tones to maintain both mood and product clarity.

Challenges

• Shifting light conditions between sunny and cloudy days required adjustments in exposure and style.

• Movement of the waves made timing and stability crucial to avoid distraction while still using water as a story element.

• Maintaining product focus while capturing dynamic natural backgrounds demanded careful framing.

Outcome

The final series blends mythology and luxury, grounding Poseidon Gold in a natural, powerful environment that enhances its identity. The darker tint of the images aligns with the sea-god aesthetic, while the golden sand and sunlight details elevate the product’s elegance. The result is a set of images that not only showcase the cologne but also transport the viewer into the story behind its name.